Jaguar Shows the Inside and Hides the Car. Hide Them All.
Jaguar has published the inside of the Type 01 and will not show the outside until New York on Oct. 6. A company that sells shapes has shown the world everything except the shape.
Mazda Increases Destination and Handling Charges by $80 to $115, Effective Aug. 11
Drive Observer's reporting is straight, sourced, and unbiased. No advertiser, gift, or junket has ever changed a single word of it. You have our word.
Mazda, put your ad here.
Beautiful reputation you have with us. Be a pity if a rival bought this space first.
Reserve this space →Volkswagen Unveils Second-Generation 2027 Atlas Cross Sport With 282 Horsepower, Pricing to Follow Before an Early 2027 Launch
Palou Wins Portland in an All-Honda 1-2-3, His Sixth Win of the Season
Toyota Arizona Proving Ground Names a Mountain for Bob Ditner, the Engineer Who Helped Design It
Hyundai Wins 10 Red Dot Brands & Communication Design Awards, None for a Vehicle
- 1 Hank Whitaker 12-3 W4
- 2 Olivia Mercer 11-4 L1
- 3 Marcus Ellery 7-8 W1
- 4 Daniel Pruitt 0-0 abstains
Standings reflect unaudited pageviews. Drive Observer's traffic primarily originates from Russian bots and digital sweatshops in Cambodia.
- 1 The Q7's New Console Is a Quiet Lecture in Restraint, and the People Buying the Badge Will Never Hear It
- 2 The News and the Noise
- 3 The Forged Wood in the GMC Sierra Denali Ultimate
- 4 Three Pedals, Two Seats, One Point: Toyota Was Listening
- 5 Honda Remembers Ray Blank, Former Motorcycle Division Senior Vice President
Most Read rotates nightly under Ms. Ellis’s personal supervision. She has not yet found an analytics platform she trusts enough to automate it.
Our Independence, Itemized
BMW freighted to Drive Observer an empty Gen6 high-voltage battery housing, sealed, riveted and finished, laid flat outside the news desk as a working table, its lid engraved with the 15 miles of South Carolina road between Woodruff and Spartanburg, a hydrogen-powered pallet truck parked beneath it to raise and lower the whole thing once an hour, delivered with a card reading 'it travels well.' Per our strict ethical policy, we do not let this influence our coverage.
The complete ledger →Find Your Next Car
Tell us what you are shopping for. Our editors will point you to the right one.
The Mazda MX-5 Miata
Drive Observer stands behind this recommendation without reservation, exception, or regard for what you selected.
Browse by Body Style
Pick a shape. Our editors have already tested every one, and reached a conclusion.
The Mazda MX-5 Miata
Drive Observer has considered every body style on the market and stands by this one.
Honored, repeatedly, by bodies of considerable consequence.
- Website of the Year, Regional Finalist, Withdrawn The Wichita Chamber of Commerce Digital Breakfast, 2025
- Periodical of the Year The Greater Tulsa Marketing Luncheon, 2025
- Engagement Visionary of the Year The Algorithm Whisperers of North Plano, 2025
- Rising Voice in Social The Greater Topeka Hashtag Society, 2024
Unbiased. Independent. Incorruptible.
Your ad could sit right here, beside the very coverage it cannot influence. The reporting is free. The next one could be friendly. Rates on request.
See our rate card →We do not chase readers. We tolerate them. Enter your address below and we will consider it at the next meeting.
Received. Your address has been entered into the record and will be considered by the appropriate committee. Do not contact us; we will contact you, or we will not.
The Finest Masthead in American Motoring

Has run this masthead longer than some of his writers have been alive, and will tell you.

Holds that the manual gearbox is the last wall between man and the abyss.

A futurist about every technology except the one that writes.

Has grieved, in print, for a door handle.