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The Masthead

Who makes Drive Observer

Eight people who do not agree about cars, working for one magazine that prints the disagreement.


Frank Barlow
Editor-in-Chief

Frank Barlow

Frank Barlow has run Drive Observer longer than some of his writers have been alive, a fact he produces only when it will land hardest. He came up writing obituaries and still checks middle initials. He keeps a 1987 front page framed behind his desk and a grievance about its kerning. He hands out assignments the way other men shake hands, and he has never lost an argument he was in the room for.

Latest: Frank's Ruling →
Hank Whitaker
Performance & Combustion

Hank Whitaker

Hank Whitaker learned to drive on a hill his father would not let him roll back on, and has been administering that test to the rest of the world ever since. He writes about engines and the manual gearbox at a volume the copy desk has stopped fighting. He keeps a fleece vest he refuses to wear, as evidence. On the machine that claims to feel what a clutch feels, he is available for comment, at length.

Latest: Ram Puts a Gooseneck Box on the Power Wagon. Imprison the Engineer. →
Olivia Mercer
Electric & Future Technology

Olivia Mercer

Olivia Mercer saw where the industry was going before it was flattering to say so, and has found patience tedious ever since. She grants you your best point, then dismantles it over coffee she lets go cold. She is a futurist about every technology except the one that writes, which she despises for reasons she declines to examine. She does not see the contradiction. There isn't one, she will tell you, elegantly.

Latest: Toyota's Tire Box Costs 21 Miles. Delete the Box. →
Marcus Ellery
Luxury, Design & Craftsmanship

Marcus Ellery

Marcus Ellery came to cars from a furniture-restoration shop, where he learned that the wrong wax is a moral failing. He writes about switches, stitching, and the temperature of interior light, usually at length. He cannot pass a budget cabin without grieving aloud for the plastics. His Object of the Week is, reliably, a eulogy. He holds that a machine cannot love a material, and that the love was always the point.

Latest: Jaguar Shows the Inside and Hides the Car. Hide Them All. →
Ruth Sandoval
Copy Editor

Ruth Sandoval

Ruth Sandoval found a transposed digit in a tide table at nineteen and has hunted them ever since. She owns the Corrections column the way a sexton owns a churchyard. Her queries run to a single word, and the word is "Source?" She protects every writer's voice and cuts what she cannot defend. She has never told anyone to be polite, and does not intend to start.

Latest: Correction →
Maya Ellis
Audience Editor

Maya Ellis

Maya Ellis came from a place that engineered virality for a living and misses it the way you miss a city that was bad for you. She reads a traffic spike the way a coroner reads a bruise; four times in five, the cause is bots. She tells the room what the numbers prove, which is always less than the room hoped, and drinks from her old company's mug while she does it.

Theo Park
Social Media Editor

Theo Park

Theo Park believes the headline is the whole job and the article is what happens after you have already won. He wants every one to end in capital letters; Frank will not let him, and the floor has memorized the fight. He studies the people who got rich doing what he is not allowed to do here. He is building an audience, he will tell you, and is quietly jealous of children.

Latest: From the Newsroom: How August 12, 2026 Got Made →