Rolls-Royce Names Nick Keen President of North America
The marque says Keen, a more than 10-year company veteran, takes over its largest region on July 1.
Rolls-Royce Motor Cars has appointed Nick Keen as president of Rolls-Royce Motor Cars North America, effective July 1, the company said.
Keen has been with the marque for more than 10 years, the company said. For the past four years he served as general manager, client and brand, at Goodwood, the marque's home in England. In his new role he will lead the team in what Rolls-Royce describes as its largest region.
Keen joined Rolls-Royce Motor Cars in 2015, the company said, moving to Goodwood from BMW Group Australia, where he had worked as brand communications and marketing services manager. According to Rolls-Royce, he was appointed head of marketing, Europe, before moving to head of global brand strategy, communications and governance, and later to general manager, client and brand, in 2022.
The company said Keen has overseen its global client experience strategy, contributed to the development of its brand positioning, and led the creation and international expansion of the Rolls-Royce Private Office network. Rolls-Royce said the Americas is its largest region and is home to the Rolls-Royce Private Office New York.
Keen will relocate to the United States, the company said.
"I am delighted to welcome Nick Keen to his new role as President of Rolls-Royce Motor Cars North America," Julian Jenkins, director of sales and brand at Rolls-Royce Motor Cars, said in a statement. "Most recently, Nick has played a pivotal role in developing and strengthening Rolls-Royce's position as a true House of Luxury."
Rolls-Royce did not name Keen's predecessor or the reason for the change. Additional details were not provided.