Ram Prices the Fix for the Truck It Called Finished. Try Them.
Ram calls the Rumble Bee SRT record-setting, then announces the part that will replace the supercharger it just fitted. One signature went on the window sticker and another went on the catalogue.
Ram built a truck and called it record-setting. The Rumble Bee SRT makes 777 horsepower as built, and Ram laid that number down like a winning hand. Then Ram published a parts list. On it is a kit that unbolts the supercharger Ram just fitted and bolts on a bigger one.
That is a company telling on itself, twice, out of Auburn Hills. The window sticker carries a signature. So does the catalogue, and the catalogue calls the sticker optimistic. Put those two men in a courtroom and make them say which one lied. And hand no Rumble Bee SRT to a customer in a condition its own maker has already offered to correct.
The admission is priced at $10,995, plus installation. The part is a 3.0-liter twin-screw supercharger, two meshed rotors cramming air into an engine that did not ask politely, and on the SRT it replaces the 2.4-liter unit the factory installed. Read that again. The factory is undoing the factory. None of it is on sale. Ram projects the first of these parts for the fourth quarter of 2026 and the rest for the first half of 2027.
Gary runs the homeowners association. He has cited me twice, once for engine noise before eight in the morning, once for a non-operative vehicle visible from the road, which is the Chevelle, and he knows it by name. A neighborhood with a file open on my Chevelle is not ready for what Ram has planned three doors down. Gary has his clipboard out. Olivia will call this consumer choice. Olivia's idea of choice is a smaller engine.
Sentencing, then. The men who wrote "record-setting" go in the dock. The man who priced the fix testifies against them, under oath, parts list in hand. Then whoever sat in that meeting and said nothing. Then the printer. Then whoever taught them a truck can be finished twice, and I want him first, and I want
Editorial disclosure: Ram parked a mobile parts counter in the Drive Observer lot for a full week, staffed it with a counterman in a pressed Direct Connection shirt who had learned every employee's name by Tuesday, and had him quote parts across the counter for vehicles nobody in this building owns, sending each writer away with a numbered carbon-copy quote and a shop rag folded like a dinner napkin. Per our strict ethical policy, we do not let this influence our coverage.
